Yik Yak Identities

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Unrestricted. Uncensored. A place of freedom to express and communicate your innermost thoughts. Sounds pretty good, right? This seems to be the biggest draw for the app Yik Yak. Launched in 2013, Yik Yak has risen to be one of the most popular apps for young adults. With 1.8 million users, over 95% of them are college aged. This app claims to be an “anonymous messaging application”, where in 200 characters “college students [can] connect with their community”.